Play Doh Touch

Play Doh Touch is a game for iOS and Android that allows the user to scan their Play Doh creations and watch them come to life in a digital environment. The app allows the user to not only create and play with their own characters, but also to decorate and fill the world with their own creations
The players are able to explore several unique worlds, each tailored to one of the base characters.

There’s also a set of stampers sold separately (Previously exclusively at select Apple stores, now also in toy stores) that add to the game experience. The set comes with a selection of characters, each with their own, unique models and animations when scanned into the game.

More info:
Hasbro Website

Awards:
Best Physical/Digital Merger 2017